Led by someone who understands how a business actually runs — not just how a feed does.
Anastria Marketing is led by Anastasia Kapelka — founder and lead strategist, based in Paphos, Cyprus, working with service businesses across Cyprus and Europe.
Marketing that's grounded in how businesses actually work.
Before Anastria, I spent years working inside businesses, not agencies — managing a large-scale fundraising partnership and coordinating over 150 people for one of the UK's best-known animal charities, running a portfolio of educational service projects generating over £2 million a year for a learning services company, and sitting at the intersection of finance, procurement and contract management for Volkswagen UK.
That gave me something most marketers don't have: a real understanding of how a business runs end to end — cash flow, operations, customer service, reporting — not just how to run an ad.
I started Anastria Marketing to bring that same rigor to service businesses who are ready to grow past word-of-mouth and ad-hoc posting. Every plan I build is grounded in strategy and data — enquiries, bookings, cost per acquisition, and lifetime value — not likes and impressions.
Our agency has a pool of trusted specialist contractors across paid media, design, development and automation — so your account always has the right expert on it, scaling your business and really making a difference that's grounded in the numbers that matter for business owners.
Our values, not just words on a wall.
Numbers, not noise
Every plan is judged by enquiries, bookings and revenue — never likes or impressions alone.
Built from inside a business
Years managing real budgets and operations mean I plan marketing the way a business owner thinks.
Direct, always
You'll know what's working, what isn't, and what it will take to fix it — before you have to ask.
Bilingual by design
Fluent in English and Russian, so your marketing can speak natively to more of your market, not just translate to it.
Tell me about your business.
No obligation, no jargon — just a straightforward conversation about where your marketing is falling short.
Free Marketing Clarity Call